Australians only use small percentage of monthly broadband quota

It has been claimed in a recent report that broadband users in Australia only use a small percentage of the monthly broadband quota that they have.

A study that has taken four years to carry out has concluded that Australian broadband users are only using a small percentage of their monthly broadband quote. The study was carried out by Market Clarity, a telecommunications firm that is based in Sydney.

The study was entitled Broadband Download Behaviour in Australia — The Disconnect Between Allowance and Usage. The study was performed between 2006 and 2010, and the results of the study showed that Australians have an average broadband quota of 45GB, but on average broadband users are only making use of around fifteen percent of this, with the residential usage level standing at around 7GB.

Referring to the release last August of the iiNet monthly terabyte plan, which the provider said was the first in Australia, and the subsequent desperation of other providers to launch similar plans, an official from Market Clarity said: ” Even before the ‘terabyte wars’ began, Australian broadband users were already the lucky beneficiaries of growing download allowances. That trend, most apparent since around 2008, led us to wonder whether there might not be a gap between the allowances subscribers receive when buying broadband plans, and their consumption of broadband data.”

She added: “Since 2006, the average residential fixed broadband consumption has more than doubled, from 2.4GB per user per month to around 7GB per user per month. However, download allowances by June 2010 — before terabyte plans emerged — were already averaging 45GB per residential subscriber.”

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Source – Delimiter