Online advertising growth increases by eighteen percent in New Zealand

According to recently released figures the level of advertising growth in New Zealand has come in at eighteen percent year on year, reflecting the importance of online advertising in today’s climate.

With so many people now having access to broadband services it is little wonder that the internet has become a giant platform for advertising, as it can reach huge audiences. Many companies now advertise their goods and services online, and this has provided them with an affordable yet highly effective way of making a wide range of consumers aware of their products and services.

According to recently released figures New Zealand is enjoying impressive growth when it comes to online advertising, and the figures suggest that there has been year on year growth of eighteen percent when it comes to online advertising. PricewaterhouseCoopers (PwC) has recently released online advertising spend data, which shows that there has been a sharp increase in online advertising spend recently.

According to the data released by the company the July-September 2010 quarter totalled $67.93m, which was a sharp increase from the $4.83m figure from the previous quarter. One official said: “There is no stopping online growth. A whopping 17.66% increase year-on-year for the same quarter, with the largest category growth coming from Display – up 24% on the same quarter as last year. The full year figure is looming as the year comes to a rapid close. The result mirrors third-quarter stats collected by the IAB in the US, which recorded a record $US6.4 billion online ad revenue – again with display advertising growing most strongly. Online advertising is tracking to overtake radio and magazines, based on the 2009 percentage share figures. Naturally in 2010, other media have also increased revenues year-on-year, so the race is on.”

Another official added: “Display advertising has really taken the lion’s share of uplift in advertising spend from last year. It continues to be the go-to product for advertisers, with the largest range of products on offer and the ability to consistently deliver on advertising and business objectives of clients. No longer a dirty word, “banner ads” have innovated and offer a far more sophisticated solution for advertisers. Results in rich-media, video and direct response campaigns are proving that audiences do respond to great creative and sound retail offers.”

Source – NBR