Online sales to be promoted by Australian retail industry

It has been announced recently that the Australian retail industry is planning to promote online sales with the Australian Retailer’s Association set to host a seminar encouraging local retailers to get online.

With broadband having become so popular over the past decade online shopping is something that is common amongst many people across the world including Australia. There are many people that do all sorts of shopping online, from one off purchases and gifts to their regular grocery shopping and more. This means that retailers can enjoy really boosting their profits by increasing their online presence.

It has been announced recently that the Australian Retailer’s Association is set to host a seminar encouraging local retailers to get online. The decision is said to have been welcomed by the Minister for Broadband, Communications and the Digital Economy, Senator Stephen Conroy.

Conroy stated: “By getting online, retailers can enjoy greater efficiencies, expand their customer base and increase their revenues. Many online retailers say a website is a 24/7 sales channel that can make them money while they are sleeping – a dream for most business owners. The Australian Retailers Association’s ‘Engage with E-tailing’ seminar is a welcome example of how industry can take steps to maximise the benefit of the digital economy for all Australians.”

He added: “Research conducted  by the Australian Communications and Media Authority found most Australian online consumers have purchased from a local business and want to support Australian businesses online. This suggests there is tremendous potential here for Australian retailers.”

Do you think Australian retailers should increase their online presence? Comment and let us know.

Source – DBCDE